Digital marketing is the future. If you want your business to continue to grow in this ever-evolving digital world it is imperative that your business focuses on digital marketing.
Display Ads
These visual ads appear on third-party websites that are related to your services or content. It is an original form of digital marketing, yet they have evolved past the basic banner ads. Usually, they come as:
- Flash – moving ads flashing various content Static Images – square ads or basic banner around the content.
- Floating banners – floating or moving in the website.
- Popup ads – newly opened sites so visitors can view it.
- Text – built by algorithms to make text ads relevant to the content.
- Video – either they autoplay or require user to manually choose to play it.
- Wallpaper – changes the background of the site.
Social Media Ads
In the US, social media commerce in 2015 totaled $30 billion! It is an effective and efficient marketing strategy.
You can target your audience ideally just like Facebook which includes options like interests, region, age, educational background, etc.
Two kinds of social media ads are:
- Organic – another form of word-of-mouth, it creates loyalty
- Paid – leverage posts promoted to reach a wider audience
Other platforms
- Google+
- Tumblr
Email Templates
Email marketing is a cost-effective and faster way of communicating with your potential clients to boost sales. Learn how to monitor your ROI as you utilize an Email Campaign Manager:
- Aweber
- Constant Contact
- ConvertKit
- Active Campaign
- Campaign Monitor
- Mailchimp
- SmartEngage
- GetResponse
