In our fast paced modern smart-phone and internet obsessed society, you don’t just need a website anymore. You need an attractive, modern website, with a quick and user friendly interface which sets your business apart. I can attest to this personally and admit that I’ve been known to judge a book by its cover.
Or in this case, exit a site as quickly as I landed there if I don’t like the homepage in front of me. Think about it for a second. We’ve all been there before… you need to hire someone for a particular job. You hit the world wide web in search of the best person for the job. Now… are you going to hire someone with absolutely no web presence? No - because you won’t even know they exist. So you visit the pages of the players in the field that actually have a web presence… now how do you narrow down your search? If you’re to hire a tradesperson, you may base your decision on customer reviews. But the reality is that if you don’t have a decent looking website, customers aren’t even going to scroll down to find out what those reviews say about you.
If they get a landing page that doesn’t fit the screen, looks outdated, and generally unpleasant to the eye. Odds are, they’re going to close the screen as quickly as they got there. It is imperative for business owners to establish and maintain a modern web presence. Keep your site fresh and up to date in our quick paced web based society, and ensure that you don’t miss out on more potential clients.